Filipinos Hold Strongest Worry on Climate Crisis, Yet Systemic Efforts Remain Lacking Rising Concerns on the Climate Crisis: Shifting Perceptions of Filipinos As concerns on the climate crisis continues to rise, the Philippines mirrors the global perspective regarding environment-related anxiety, with 81%...
Filipinos Value AI Efficiency But Still Won’t Use It The Digital Divide: How Filipinos Navigate AI While Artificial Intelligence (AI) adoption continues to expand globally, the Philippines is maintaining a more conservative approach, balancing practical usage with localized concerns....
Promoting mental wellness becomes a priority as the Philippines reports highest incidence of depression symptoms worlwide The Philippines ranks highest globally in reported mental health concerns, with 85% of Filipinos often experiencing at least one symptom of depression. The results underscore the urgent need for accessible...
When Principles Meet Price: Understanding the “Green Premium” in the Philippines Choosing eco-friendly products isn’t just about conscience—it’s about cost, access, and knowing what’s truly green. The Price of Doing Good On paper, choosing more sustainable products is a no-brainer:...
Sustainability, Filipino Style: Translating Concern into Action From recycling to ethical spending, Filipinos are finding ways to act on environmental concerns. Sustainability Starts With Us Filipinos may not agree on many things these days, but there...
Putting People First: How Filipinos Understand the Social Pillar of ESG From inclusivity and ethics to human rights, see how the “Social” pillar of ESG resonates with Filipinos across generations and communities. Why Business is a Human Proposition Companies don’t...
ESG Isn’t Just a Trend—It’s a Test of Trust Filipinos expect companies to show tangible evidence of their ESG efforts—”resibo” that ethical practices are real, not just nice-sounding jargon. Resibo as Proof of Integrity Nothing galvanizes the country...
Filipinos Care Deeply About the Environment. Why isn’t ESG Mainstream Yet? This piece explores how awareness, class, and everyday experience shape environmental concern — and what that gap means for translating concern into action. The Philippines: Focal Point of Climate...
Inday Influencer: How the Kasambahay Shapes a Household’s Buying Decisions Often overlooked by marketers but deeply trusted by employers, kasambahays quietly influence which brands find a place in Filipino homes. Meet the Hidden Decision-Maker When people think of “influencers,”...
The Silent Anchors: Shedding Light on the PH Service Economy Call center agents work through long nights, often on schedules opposite the rest of the workforce, all while driving forward a shared set of goals. Behind the Headsets of...
