Through deep research and conversations with Filipinos across regions, we portray the realities of life – crafting stories that reflect perspectives, struggles, and hopes.
50th Anniversary • October 2025 • 3 min read
50 Years of Insight: Sapul sa Puso
50th Anniversary •
October 2025 •
3 min read
For 50 years, PSRC has been at the heart of research in the Philippines. From our earliest beginnings, we have...
Read MoreCelebrating PU50 • October 2025 • 1 min read
50th Anniversary Message From Our Management
Celebrating PU50 •
October 2025 •
1 min read
To celebrate our 50th celebration, here is a message from our Executive Directors: For us, PSRC has felt like a...
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Featured • October 2025 • 9 min read
Pamana and Pagbabago: Gen Z and the Digital Present
Featured •
October 2025 •
9 min read
Project Generations is a wide-reaching look at the generational personae that make up Philippine society. This is the second in...
Read MoreSino ang Pinoy • October 2025 • 13 min read
Pamana and Pagbabago: Gen Y and the Millennial Years
Sino ang Pinoy •
October 2025 •
13 min read
Project Generations is a wide-reaching look at the generational personae that make up Philippine society. This is the second in...
Read MoreSino ang Pinoy • October 2025 • 13 min read
Pamana and Pagbabago: Life on the Edge with Generation X
Sino ang Pinoy •
October 2025 •
13 min read
Project Generations is a wide-reaching look at the generational personae that make up Philippine society. This is the second in...
Read MoreNewest • March 2026 • 5 min read
Inday Influencer: How the Kasambahay Shapes a Household’s Buying Decisions
Newest •
March 2026 •
5 min read
Often overlooked by marketers but deeply trusted by employers, kasambahays quietly influence which brands find a place in Filipino homes....
Read MoreNewest • March 2026 • 5 min read
The Silent Anchors: Shedding Light on the PH Service Economy
Newest •
March 2026 •
5 min read
Call center agents work through long nights, often on schedules opposite the rest of the workforce, all while driving forward...
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