We study consumer mindsets on their path to purchase.
The path to purchase is not a straight line. It is both logical and impulsive, irrational and predictable—a dynamic and ever-changing process that turns people into shoppers. At PSRC, we follow targets through this journey to uncover how they think, feel, and decide—because understanding this process is the key to influencing choice.
Within each step, a number of essential business questions arise. We provide answers to these questions from the different key areas in the buying and decision process. This perspective allows businesses to understand not just what happens on the shelf or screen, but everything that leads to it.
From Browsing to Buying
Shopper Science sheds light on the full journey—from initial consideration to final purchase. This means understanding:
- What shoppers say is important to them.
- What they actually notice, pay attention to, and act on.
- How decisions shift between online and offline environments.
By studying this journey, we help businesses design strategies that influence shoppers at the right time, in the right way.
Our Shopper Science Solutions
We offer a range of tools to answer critical business questions along the shopper journey:
- Shopper Habits – Identify recurring behaviors and triggers.
- Accompanied Shop – Walk alongside shoppers to observe how choices are made in real time.
- In-Store Intercept – Gather feedback immediately at the point of decision.
- Store Merchandising Studies – Evaluate how layout, displays, and promotions shape shopper behavior.
The PSRC Difference
Shopper Science is our playground for new technologies. With the increasing complexity of how marketing teams engage customers, we believe research must be equally creative and adaptive.
At PSRC, we have pioneered approaches such as:
- Digital Shadowing – Tracking real-time digital interactions along the path to purchase.
- Wearable Eye-Tracking Devices – Revealing what shoppers actually see versus what they claim.
Our strength is capturing both offline and online purchases—tracking considerations, attention, and actual behaviors throughout the purchase process. With this holistic approach, we provide clarity on the entire shopper journey, not just isolated moments.
Shopper Insights with Heart
Shopper Science is about more than observing behavior. It’s about understanding the motivations behind it. By blending innovative tools with deep research expertise, PSRC delivers insights that reveal how choices are truly made—and how businesses can better serve their shoppers.
With five decades of research experience, a culture of innovation, and insights rooted in the Filipino heart, PSRC helps you turn shopper understanding into strategies that win—online and offline, today and tomorrow.
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