Posts Tagged: Insights

Digital Innovations

Consumers are changing, so should we. The way people live, shop, connect, and decide has been transformed by technology. At PSRC, we believe research must keep pace. Digital Innovations is...

Media/ Communication

When it comes to communication, there is no one true formula. Different brands, different ads, and different goals mean that each case must be understood on its own. Our analysis...

Branding/ Branding Experience

In today’s competitive marketplace, branding is no longer optional—it is essential. A strong brand is one of a company’s most valuable assets, shaping how customers perceive, interact with, and remain...

Political and Social

At PSRC, we believe that true understanding begins with people. Our mission is understanding the heart of the Filipinos to serve them better. Political and social research plays a critical...

Innovation

Consumers are changing, so should we. The way people live, shop, connect, and decide has been transformed by technology. At PSRC, we believe research must keep pace. Digital Innovations is...

Data Analytics

Data Analytics: Going to the Core of Data As we enter a fully digital age, massive shifts in media consumption, shopping behavior, and the rise of digital-native consumers are reshaping...

Market Strategy

Market Strategy not only provides the answers, but even more importantly, can help you see the big picture. The whole is greater than the sum of its parts. At PSRC,...

Customer Engagement

Customer Engagement leads to effective customer relationships that drive growth and profitability. Organizations often emphasize how important their customers are. Many talk about building relationships, but very few can claim...

Shopper Science

We study consumer mindsets on their path to purchase. The path to purchase is not a straight line. It is both logical and impulsive, irrational and predictable—a dynamic and ever-changing...

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