Digging really deep, inside and out, through and through.

For 50 years, PSRC has been at the heart of research in the Philippines, driven by one belief: the world is not changed by information alone, nor is the future defined by technology—it is shaped by deep understanding. This is what we call insight to incite. When insight is true, clear, and deep, it has the power to provoke, excite, motivate—and change the world.

Small is the way big things start

2024

Celebrates 50th anniversary

Celebrating 50 years of getting to the heart of Filipinos, with every research effort guided by the commitment to truly understand and serve. Launches Sapul sa PU50 as the anniversary tagline.

2020

A partner in nation-building

COVID-19 Inter-agency Task Force Participation. Joined the government’s task force to address COVID-19, providing vital sentiment and opinion research to help agencies respond more effectively to the pandemic.

2012

Becomes a member of Worldwide Independent Network

PSRC becomes the Philippine associate member of Worldwide Independent Network (WIN), the leading global association for market research and polling.

2011

On the biggest global research stage

RJ Esteban becomes country representative of the European Society for Opinion and Market Research (ESOMAR), the world association for market, social, and opinion researches.

2009

PSRC rebrands

PSRC rebrands as we part ways with Research International, which merged with TNS.

2007

Bearing our founder's name with honor

Becomes one of the major sponsors of the UA&P Tambuli Awards, which recognize communications that espouse societal values. Its highest award is now named the Mrs. Carmencita Esteban Platinum Award.

1991

Affiliates with Research International

Becomes the local affiliate of Research International (RI), back then the largest customized global research agency.

Early 90s

Ahead of the online shopping curve

Collaborates with internet pioneers in the Philippines on online shopping studies, prior to the internet boom in the country.

1989

Where brand giants begin

Tests the cellular phone concept for SMART Communications, servicing them from their inception up to the telecom giant it is today.

Early 80s

From bold idea to everyday reality

Conducts the first local study of the feasibility of ATM machines, making bank transaction much more convenient.

1978

A first among many

Runs the first-ever political study – for an assemblyman in Southern Tagalog – in preparation for the first democratic election after the martial law.

1977

A pillar for local research

Menchu Esteban, along with 9 other industry pillars, establishes MORES, the first research organization in Asia. MORES, to this day, stands as the official governing body of the local marketing research industry.

1977

Innovating even in early years

Starts the first TV and Radio Coincidental Survey in the Philippines, transforming TV and radio surveying into a real-time behavior measure.

1975

First in media research

Leads breakthrough researches in the Philippines. Introduces DARS (Day After Recall Study), the first comprehensive media study in the country. Initially covers radio in key cities, then grew to cover over 50 provinces.