About | PSRC

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About us and our capabilities

Sino kami at ang aming kakayahan

Studying Filipinos in more places, from more angles, and for a longer time than anyone else.

PSRC thinks inside out, outside in. From big picture to the smallest detail, quantitative to qualitative, in, out, up, down, through and through. We strategize and mine insights to help find inspiring, game-changing ways to build businesses, communities, and the country. We see sides to Filipinos that may have never been seen. We dig really deep to gain clarity.

Our job doesn’t end at the numbers. We piece data together to tell stories of Filipinos. Through our work we hope to incite action and change, one insight at a time.

So where do we find insights? We find them in the seat of memory and emotions, at the residence of the soul, the core of our being, our innate intelligence: The Heart.

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Fun fact about PSRC

PSRC was founded in 1974 by Mrs. Menchu Esteban, with just 12 employees, 1 client, and a big vision to bridge consumers and brands together.

What we do and how we think

Ang aming angking galing

We specialize in paying attention to the stories in the nuances. Through grounded creativity, we break free from conventional boundaries and offer custom approaches to each client. With decades of expertise across various industries, we bring deep insights while continuously embracing contemporary thinking. This allows us to adapt seamlessly to the dynamic and evolving Philippine environment, staying ahead of trends and delivering impactful results.

We study people as groups: "consumers," "target markets" or "segments." But to turn people on and give them the products and services they want, we have to go deeper than that. We have to be on intimate terms with them, in tune with their needs, values, beliefs, behavior and aspirations. We continuously strive to know and understand people as this underpins an effective marketing strategy.

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Fun fact about PSRC

To adapt to growing demands for and the changing behaviors due to technology, PSRC institutionalized its own Digital Innovations Team in 2017 to tackle these new challenges head on

Small is the way big things start